WayAsia Service

The WayAsia initiative by MIN.ECO Distribution is designed to serve as a gateway into the Asian music scene, particularly targeting markets in India and China. By tapping into these regions, artists can access a vast audience, with the potential to connect with approximately 3 billion individuals—roughly 40% of the global population.

Historically, many musicians have underestimated the opportunities within the Asian market. In cases where they do engage, the efforts to enhance visibility and promotional activities are often minimal. WayAsia seeks to address this gap by carefully selecting a diverse range of artists from genres such as Afropop, Afro R&B, soul, jazz, and various world music styles. Our mission is to elevate their presence in Asia through strategic collaborations with major platforms like Tencent Music Entertainment (which includes QQ, Kugou, and Kuwo), Baidu Music, and Jiosaavn in India.

It's important to consider that Tencent Music Entertainment offers a per-stream payout of merely 0.001 RMB, equivalent to about 0.00015 USD. This figure represents roughly 3.4% of the compensation an artist might receive from Spotify. Nonetheless, TME boasts a user base that is nearly six times larger than Spotify's, which somewhat balances the equation. In practical terms, this translates to earning 150 USD from a million streams. Therefore, broadening your audience beyond your local area can significantly enhance your streaming revenue potential.

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WayAsia BASIC offers a fundamental distribution service that encompasses our digital service providers (DSPs) across various Asian regions. This includes platforms like Apple Music in China, along with popular Asian DSPs such as Tencent Music Entertainment (including QQ Music, Kugou, and Kuwo), Naver Music, Yandex Music, UMA, Douyin, TikTok, NetEase, KKBox, Joox, and Jiosaavn, among others.

With this package, artists and content creators can ensure their music reaches a wide audience in numerous Asian markets, leveraging the extensive network of these prominent platforms.

WayAsia ADVANCED offers a comprehensive range of services designed to support artists in various aspects of their music career. The package encompasses several key features, including:

- Promotion of playlists to enhance visibility.

- Radio plugging to secure airplay for tracks.

- Translation of lyrics to reach a wider audience.

- Subtitling of music videos for better accessibility.

- Cultural localization to ensure the content resonates with diverse audiences.

- Exclusive digital distribution of audio and video content specifically within Asia.

- Administration of publishing rights in designated territories.

- Utilization of images, audio, and video for effective marketing and promotional efforts.

- Management of royalty collection and disbursement in accordance with the agreements made during distribution and publishing.

It is important to note that MIN.ECO Distribution selectively accepts artists into this program and retains the authority to reject certain applications.

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MIN.ECO Distribution specializes in providing comprehensive services for music distribution, publishing, and synchronization aimed at independent artists and record labels. We have established collaborations with more than 250 digital service providers worldwide, such as Spotify, Apple Music, YouTube, and Pandora. This extensive network guarantees that artists can earn royalties from digital music platforms across various niche markets.

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